Tuesday, November 17, 2009

Affiliate marketing


Affiliate marketing is 15 years old this month?CyberErotica is said to have launched the first program in 1994. The adult industry has always been ahead of the curve, but I digress. Despite 15 years of existence, which is essentially an eternity in "online years", the performance based marketing method is still in its infancy. Sure, there are lots of affiliate programs that exist for many online etailers (and other sites that seek sales, leads and visitors) and $2.1b was paid out last year from affiliate programs, but affiliate marketing is still not as easy as it should be for website/blog Publishers to implement and get compensated for their referrals.
For those that don't know, affiliate marketing works like this?a company with a product or service for sale pays a referral fee to Publishers (marketing companies) that can drive sales, leads, or visitors to them. The Publisher is taking on the risk here?they might be outlaying their own cash on advertising to promote the product/service, or they are linking to that company's product/service in the content of their site's own webpages (when they could be linking to another company instead). The Publisher signs up for an account with the affiliate program and is then given "trackable links" to use in their content, which track referrals back to them. Most etailers have an affiliate marketing program in place?for example, Amazon.com's Associates program will pay 4%-15% referral fees to you when a visitor of your website clicks a link on your site and makes a purchase at Amazon.com.


Twitter & Facebook Turn Everyone Into An Affiliate Marketer
Most recently, it's not just websites/blogs that are referring sales, but rather individuals themselves, who are using realtime sites like Twitter and Facebook to influence their friends and followers by recommending products to buy, music to listen to, and movies to watch. These realtime discussions are becoming important sources of referral sales and leads for websites?if someone is asking on Twitter what digital camera they should buy, you bet your ass that Amazon.com wants anyone on the Internet responding to that user's question to be linking to a camera for sale on Amazon.com (and not Walmart.com or BestBuy.com). Amazon.com wants to make sure that those influencers are compensated for referring people to buy from their website, which thus positively reinforces them to continue linking to Amazon.com product pages in the future.
Everyone with access to the Internet today is a Publisher. They are a voice. This has always been the case, but not the way it is now with Microblogging. Individuals were Publishers on a smaller scale via email forwards, email replies, IM, or most recently blog posts. Blogging broadened individual's view points (influence) up to a global scale?no longer would they only influence just a few friends in a closed-circuit email, but they could influence the masses online. But blogging wasn't realtime discussions. Instant messaging and chat rooms were always realtime discussions?but primarily on a one-on-one or small-group basis. Twitter and Facebook status updates, aka microblogging, has mashed the realtime nature of instant messaging with the global scale and voice of blogging.


Amazon.com Pioneers Affiliate Marketing, Again
As an early pioneer of affiliate marketing for site/blog Publishers (holding the patent on all the components of an online affiliate marketing program), it only makes sense that Amazon.com would now become an early pioneer of affiliate marketing for individual publishers?those who simply tweet and comment on their friend's Facebook updates. Last week, Amazon.com announced they would start compensating individuals with referral fees for using Amazon.com links in their Twitter messages and in their Facebook status updates/comments. Although it will likely lead to more noise (and spam), I think we're going to see many companies follow Amazon.com's lead. I also think this has the potential of being a game changer, if some other pieces fall into place?more on this in a bit.
What has shocked me over the years is the number of links in webpages that aren't trackable links. Most links in content are just regular links out to other webpages, which means that they don't contain a tracking code that corresponds to them as the referring website?which means that when a sale is referred and occurs on a site that has an affiliate program in place, that affiliate program site doesn't know who to pay the referral fee to (even though they honestly would like to, because it encourages future linking to them by that referring Publisher). In a perfect world, all the links on all the webpages on the Internet that link to Amazon.com product pages would be trackable links which would earn those websites referral fees for whenever their visitors click over and purchase products from Amazon.com. Ditto for all the links that have affiliate programs in place.


Affiliate Marketing for Publishers Still Not Quick and Easy, Yet
I would go out on a limb and estimate that 99.99% of all links on the web are not trackable links. Why? Because it's been a bit of a pain in the ass, quite frankly. If you're a publisher and you're writing a content piece, you would need to go away from your writing, login to the affiliate program for the website you want to link to (i.e. Amazon.com Associates), and then generate the trackable link for the webpage you want to link to?ensuring that when your visitors click that link, that you'll earn referral fees from Amazon.com when purchases occur. Not to mention that you have to signup for all of these affiliate programs; some of these programs are handled by third-party companies and become discontinued (making your links dead). And then there's the money?if you don't get very many visitors each month to your site, you may only earn a few dollars a month from affiliate programs, which then discourages you from putting forth the time to place trackable links into your content in the first place.
The lack of ease that sites/blogs have had to endure to use affiliate marketing over the years is the same for Individuals now. Amazon.com has said they endorse trackable links by users in social media, but it's still not easy enough. Sure, you can go over to Amazon.com, login to your Associates account, and a button appears at the top of every product page saying "Share on Twitter", which then creates a tweet with your trackable link in it, but that's still one too many steps. People are lazy. More than half of Twitter users are using a Twitter application to do their tweeting. Until the affiliate programs are integrated into the social networking platforms (Twitter, Facebook, MySpace, forums) or the applications used on these platforms (Tweetdeck, Seesmic, Tweetie, bit.ly), this affiliate marketing by individuals won't take off.

Thursday, November 5, 2009

Rizzo Tees Signs Up 250th affiliate In Its Shareasale Online Affiliate Marketing Program

Rizzo Tees, an online retailer of funny t shirts, has just signed up its 250th affiliate through its Shareasale online affiliate marketing program, The program was established in early 2009, and has seen steady growth, said Chris Reimer, Founder of Rizzo Tees.

"Affiliates started signing up right away, and we’ve received positive feedback about the program. Affiliates earn 15% of every sale they make, and we offer 90-day cookie tracking, which is unparalleled in the tee world. That means if you send Rizzo Tees some traffic, and the visitor buys from me within 90 days, you'll get 15% of the sale. We also offer Tier II commissions, where you can get paid 2% for sales made by affiliates under you. And Shareasale makes affiliate marketing very easy for both the merchant and the affiliate."

A full set of coupon codes, text link ads, and banner ad images are available on Rizzo Tees’ affiliate site, which can be found at http://www.rizzotees.com/affiliates.php. Bloggers, coupon and shopping websites, site administrators, and anyone with a website can easily sign up to be a Shareasale affiliate at Shareasale.com, or through the Affiliates link on the RizzoTees.com website. RizzoTees.com is very simply laid out and ideal for affiliate marketing.

Mr. Reimer said his goal is to get to 1,000 affiliates. "We offer our affiliates a great deal, so I’m hopeful we’ll get there in 2010."

Monday, October 26, 2009

Swagly.com - An Affiliate Network

Swagly is self-described as “a word of mouth affiliate network” that basically empowers its members to match and tag products in pictures to the products that make up the Sawgly database. The idea is to let each and every individual become something akin to an affiliate that receives an income, and turn the social network he is a part of into something resembling a retail store where products are recommended to all and sundry.

This system is implemented along the following lines: the publisher procures and installs a widget, and then customers can proceed to tag anything they come across and like. From that point onwards, their friends and acquaintances will be capable of finding out more about these products, and if an actual sale is made then the publisher shares the revenue with the original user.

The one advantage a service like this one has as far as sellers are concerned is that it makes for content targeting that is unmatched in terms of conciseness. For its part, users are rewarded for what they like doing best (IE, social activity). These are strong enough features as to make this new service noteworthy to many. You can learn more about it and also sign up at the address which is featured below.


Swagly is a Word of Mouth Affiliate Network
(WOMAN) that provides a useful and fun tagging widget to social networks that enables their users to match and tag products in pictures with the product entries in Swagly's database. Swagly turns every individual into an affiliate and every social network into a recommendation retail store.”

Thursday, October 15, 2009

DollarDays Achieves Sales Growth Through Its Affiliate Marketing Program; Online Presence Expanded Though Partnership with The JAR Group

DollarDays Achieves Sales Growth Through Its Affiliate Marketing Program; Online Presence Expanded Though Partnership with The JAR Group
Affiliate marketing is a powerful tool for expanding a company’s online presence. DollarDays, an online retailer of goods to small retailers, achieved significant sales growth, increased traffic and heightened brand awareness with their affiliate marketing campaign as managed by The JAR Group.
The JAR Group (thejargroup.com) announces the initial results of its affiliate management efforts on behalf of DollarDays International, Inc. (dollardays.com). DollarDays is an online wholesaler of goods to small retailers. Through its participation in this affiliate marketing campaign, DollarDays has realized significant online sales increases, and its case study was recently featured on the site of the top-tier affiliate network, LinkShare.
Affiliate marketing is a powerful tool for expanding a company’s online presence.
As Marc Joseph, President of DollarDays and author of ‘Secrets of Retailing: How to Beat Wal-Mart,’ summarizes it, “Even though we have been selling online for over eight years, we were completely blown away by our affiliate marketing success. The increased traffic and heightened brand awareness we achieved with our affiliate offering are truly amazing.”
A.J. Lawrence, president and founder of The JAR Group added, “I value our firm’s relationship with DollarDays and am very excited, not only about its stellar 66% affiliate sales growth these past few months, but also the 80% search engine traffic growth our SEO team was able to achieve over the past 10 months. We look forward to continuing as their Search Engine Marketing partner and providing the DollarDays team with the tools needed to succeed in this difficult economic climate.”
About The JAR Group
The JAR Group, an interactive marketing agency, helps companies understand online behaviors and drive increased revenue. The JAR Group starts every engagement by listening to and learning their clients’ business objectives and then devising a winning strategy that takes advantage of all online marketing possibilities. The strategy is then executed with precise, measurable tactics to fit each client’s objectives.
To know more,Click HERE


Thursday, October 8, 2009

Should Twitter Buy Oneforty?


We?ve heard an unconfirmed rumor that conversations are taking place between Twitter and Twitter-focused app marketplace oneforty. This is PURELY speculative and it?s unclear if talks are about a possible acquisition or a partnership. But if Twitter is thinking about going on a shopping spree, why would it consider oneforty?
OneForty recently launched its marketplace to fill a gap in the Twittosphere: an App Store for all things Twitter. The site lists over 1300 free and paid applications and services built on Twitter?s API, where people can search for, rate and buy Twitter services. The site also features lists of the most popular apps on the marketplace, and lists the ?best? app for nine types of Twitter services, such as apps for business, url shortners, image sharing, news, and travel. And the site hopes to be somewhat of a social network, with users having the ability to create profiles of their favorite Twitter apps and services.
It makes sense for Twitter to acquire oneforty for a couple of reasons. First, Twitter just raised a boatloadof money, so we all know that the microblogging network isn't too strapped for cash. When the news broke of Twitter's $100 million infusion, there was a ton of speculation about what the money would be used for and of course, acquisitions were at the top of the list. Twitter remained mum as to how the funds will be used but clearly, a portion of that ginormous amount of cash could be used towards acquiring Twitter-related applications like Bit.ly or oneforty.
And Twitter may not want to reinvent the wheel when it comes to developing their own app store. oneforty's site is compelling because it provides a service to Twitter users that isn't out there yet. And oneforty's social component of listing your favorite apps and sharing those apps with friends could be integrated into Twitter users' profiles.
And of course, a Twitter app store would also be a way to engage and help out the thousands of developers who are building applications and sites off of Twitter's API. While Twitter currently lists some applications and also has a wiki-based directory of Twitter-related sites and apps, but the directory's layout layout isn?t easy to navigate and has a cluttered interface.

Tuesday, October 6, 2009

Atrinsic Selected by Mountain Gear as Integrated Marketing Partner


Atrinsic, Inc. (NASDAQ: ATRN) announced today that Mountain Gear, an e-retail expert in climbing, mountaineering, and outdoor adventures, has selected Atrinsic as its full-service integrated marketing partner.
From humble beginnings with just a handmade backpack in a living room, Mountain Gear is now an internationally recognized expert in backcountry adventures. Mountain Gear is dedicated to providing the best equipment and gear, and protecting the environment, which includes eco-friendly headquarters and distribution centers.
“Atrinsic clearly understands our company and has the ability to allow us to exceed our business goals. Simply put, we believe they have a talented team with the necessary tools to create a mutually beneficial partnership for us both,” Dave Noonan, Vice President of Marketing for Mountain Gear, said.
Mountain Gear employs each of Atrinsic’s full-service offerings to maximize effectiveness and optimization across digital channels, while minimizing cross-channel cannibalization. Using the AdQuotient Platform, Atrinsic is able to provide Mountain Gear with complete online retail management via paid search, SEO, affiliate network and program management, display media, social media, business intelligence and exclusive brand protection.
“Atrinsic operates as a new breed of interactive agency. Our ability to offer Mountain Gear a cross-platform approach will allow them to acquire customers in the most cost-efficient manner while protecting the integrity of the Mountain Gear brand. We are excited to work with Mountain Gear to market their high-quality products and community initiatives,” Aaron Baker, Executive Vice President for Atrinsic Interactive, stated.
About Atrinsic, Inc.
Atrinsic, Inc. is one of the leading cross-platform digital content and online marketing services networks in the United States. Atrinsic brings together the power of the Internet and the latest in mobile technology to drive consumer audiences to its network of owned, branded content sites as well as third party media that feature web, mobile and social networking applications. The company delivers high-quality leads for both its own proprietary subscription clubs and its advertisers and monetizes these audiences through performance-based advertising, direct billed subscription clubs and agency services. Atrinsic primarily accesses target audiences through four strategic, high-traffic vertical channels - digital music, casual games, commerce and lifestyle, and personal finance – to offer existing and potential customers high-value products and services. Atrinsic brands include Kazaa (www.kazaa.com), a fully legal, music subscription service, and Shopit.com, an e-commerce and social network platform that allows buyers and sellers to complete simple transactions and reach broader audiences. Atrinsic’s agency services allow its advertisers to reach customers using an integrated online approach, including search marketing, affiliate network, social media, display media, and mobile marketing. Atrinsic is uniquely positioned to leverage its marketing services and proprietary content channels to form a fully integrated, multi-platform vehicle for advertisers. For more information, please visitwww.atrinsic.com.

Monday, October 5, 2009

Air America keeps WWRL as its New York affiliate


The progressive radio network Air America announced this morning it is sticking with WWRL (1600 AM) as itsNew York affiliate.
Under the contract extension, terms of which were not disclosed, WWRL will continue to carry three Air America programs: the Rachel Maddow show, 5-6 a.m., "Montel [Williams] Across America," 3-6 p.m., and "The Ron Reagan Show," 6-8 p.m.
Other Air America hosts can be heard over satellite radio or atwww.airamerica.com.
Air America, which has had trouble getting its programming on powerful stations in major markets, has devoted considerable resources to strengthening its Web site and promoting alternate delivery methods and platforms like podcasting and cell phones.
Progressive radio talk in general, while it has made some inroads the last few years, still lags well behind conservative talk radio in listenership.
WWRL, an independent black-owned station that has also struggled in the tough economy the last couple of years, has its own hosts the rest of the day, including Daily News columnistErrol Louis in the morning, Stephanie Miller at 11 a.m. and Ed Schultz, noon-3 p.m.
Bill Hess, senior vice president of programming at Air America, said the WWRL deal makes sense for both parties.
"Making sure our listeners in the New York area continue to have access to their favorite Air America programming was a key goal of our conversations with our friends at WWRL," said Hess. " 'The Ron Reagan Show's' growth in New York has been explosive, and the opportunities to continue the success of both Montel and Rachel make this a strong package for both the network and WWRL."


Best Affiliate Network


Q: I own my own Web site and I am about to begin an affiliate program. There are so many companies to weed through – can you tell me the best affiliate network for my affiliate program?
A: As far as the best affiliate network, I don’t mean to be all philosophical and useless to you, but it’s going to be the one that best serves your needs and comes within your budget.
I would suggest that you speak with all of the networks and get a demo to see which you prefer, based on the pricepoint, features, and the people behind it.
There are so many affiliate networks out there if you combine the traditional affiliate networks and the CPA networks… literally hundreds. Also, if you are considering software that lives on your server, that adds a bunch more options.
If you’re promoting a product or service based on leads, you might want to focus on the CPA networks, while retail affiliate programs typically go with the traditional affiliate networks.
In the end, it’s a very individual choice, so unfortunately I can’t give a recommendation blindly.

Friday, October 2, 2009

Barcelo Hotels & Resorts Launches Affiliate Program in Share Results




Affiliates promoting the Barcelo program earn a 6% commission on all verified sales. Publishers that promote in the travel, coupon and search categories are ideal for this affiliate program. With hotel booking averages between $700-800 USD, affiliates promoting Barcelo have the opportunity to earn high commissions during the upcoming holiday season.  For more info or to join, please visit:http://www.shareresults.com/local_affiliate_desc.php?mid=16558
Barcelo Group was established more than 75 years ago and is one of Spain's leading tourist companies and one of the most important worldwide.  Its hotel and travel divisions operate more than 185 hotels in 16 countries. Barcelo Hotels & Resorts offers accommodation in the most important destinations and cities throughout Europe, Mediterranean Islands, EEUU, Africa, Latin America and the Caribbean.  The company offers a large variety of hotels and resort types to accommodate all travelers, from the budget-minded explorer, to those looking for a bit of luxury. The resorts provide all-inclusive holiday programs, making holiday planning and enjoyment both easy and affordable.

LocalSplash.com Partners with Google Affiliate Network


About – Relevant Ads is headquartered in Orange County, California. RelevantAds.com uses a set of proven techniques for local search engine placement (LSEP) and Search Engine Optimization (SEO) through their Local Splash products for small and medium sized businesses. Relevant Ads offers a great business opportunity to quality reseller affiliates. For more information about LocalSplash or if you are interested in becoming an authorized reseller visit www.localsplash.com.

Thursday, October 1, 2009

Facebook Ads May Feature Underage Models

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Income Access Affiliate Software Offers Customized Reporting API


The Income Access software now offers operators advance API features that allow them to pull affiliate reports without logging in. This API benefits both members of the Income Access affiliate network and operators licensing the Income Access software to power standalone affiliate programs.
The benefit of this API is that operators and their affiliate program managers can securely pull 11 predefined reports without logging into the Income Access system. This way the data can be directly integrated with, and accessed through, their in house CRM tools, offering operators a new level of flexibility.
This data can also be transferred through either in a CSV file or an XML file. Different reports available through the API includes 4 earnings reports, 2 player account reports, 2 player registrations reports, and several others.
“At Income Access, customizing the software to meet the unique business needs of our clients is at the forefront of our philosophy,” said Nicky Senyard, CEO of Income Access. “Through this API tool, our partners can access their reporting more easily and integrate this information into other systems they work with as to better suit their needs.”
Part of the latest version 4.0 of the Income Access software, this API tool is accompanied by a number of other advanced tracking and marketing features. The software interface also offers affiliates and operators access to critical analytics at a glance, giving them all the information they need at their fingertips.
Marketing tools include PPC tracking tools that allow users to track the performance of their Google Adwords. In addition to tracking how well specific keywords convert, these tools also provide users with a range of detailed tracking reports on the players, deposits and revenue being generated by each Adwords advert. Users can then view PPC reports compared against players and find out which types of players are coming through on which keywords.
Users of the Income Access software also continue to enjoy other features, such as in-depth tracking reports, advanced program management and communications tools, and flexible commission structures. Along with the new graphical reports and PPC tools, the API reporting features offer operators a distinct advantage in optimizing their affiliate program management.
In addition to offering the software as a customizable white label solution, Income Access welcomes operators into the Income Access affiliate network itself.



About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization is what keeps Income Access growing with its partners. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Partnered with over 80 operators across all gaming verticals, Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, mFortune, Parlay, Virtue Fusion, Shoot Jack, Gamerweb, Gambling B2B, Canbet, Devilfish, and Extrabet.

Tuesday, September 22, 2009

LocalSplash.com Partners with Google Affiliate Network


Relevant Ads, Inc.'s CEO and Founder, David Rodecker, announced today that they will utilize Google's Affiliate Program to attract local SEO affiliates and expand their customer base.
"We were very excited to be accepted into the Google Affiliate Network. We know that using the GAN will increase our exposure and get our name out there to companies that aren't familiar with us or our industry." Rodecker says. "Effective Internet marketing starts with being able to be found on the Web, and that's what we do!"

The Google Affiliate Network connects quality products with individuals, bloggers and website publishers so that they can successfully increase sales. The LocalSplash product line will is now available to approved publishers in the Google Affiliate Network. Together, Relevant Ads and the Google Affiliate Network will bring cost effective internet adverting solutions to local businesses nationwide.
"The overwhelming majority of consumers search the internet for local products and services every day. Local search is an area where local businesses can equally compete with larger name brands. Our LocalSplash products increase Internet exposure for local businesses and engage customers at the time they are ready to buy." Rodecker points out the importance of having an effective Internet presence: "Hardly anybody is picking up the yellow pages when they need a plumber and they aren't writing down phone numbers when a radio commercial comes on for a computer repair man. Instead, they are simply typing in 'Plumber' or 'Computer Repair' into Google; and then they instantly have the best options to choose from."
Released earlier this year, the LocalSplash product line specializes in getting companies into the top 10 results. Relevant Ads is very happy with the performance of LocalSplash thus far and even more excited to see the expansion of their business via the Google Affiliate Network. LocalSplash has multiple products including maps placement, online video, websites and pay-per-click sponsored ads.
About - Relevant Ads is headquartered in Orange County, California. RelevantAds.com uses a set of proven techniques for local search engine placement (LSEP) and Search Engine Optimization (SEO) through their Local Splash products for small and medium sized businesses. Relevant Ads offers a great business opportunity to quality reseller affiliates. For more information about LocalSplash or if you are interested in becoming an authorized reseller visit www.localsplash.com.

Monday, September 21, 2009

What is the best way of making money online at home? Affliate Marketing.

It`s almost sounds too good to be true.



As soon as you first learn about affiliate based business models, it's difficult not to be suspicious. The come-on is so smart.


You don't need your own product. You don't need to deal directly with customers. You havern`t got to deal with sending out products to people. You won't be dealing with customer service issues, complaints or payment problems.

If you're an affiliate, The only thing you have to do is send traffic to the affiliates landing pages When people make a purchase, you get a paid your commission.

It's so easy and has so much prospect that it automatically flips on our skepticism switch, right? After all, we're all trained to be suspicious of things that sound too easy or too good to be true.


In the case of affiliate based business opportunities, you can let go of those concerns. The strategy does happen as expected. It's worked for years and it will carry on to work. It's a wholly legitimate way to generate money and lots of people are generating amazing incomes as affiliates.


It works because it makes sense to the product vendors. They're willing to give a healthy commission for the reason that it allows them to focus on what they do best--creating and servicing their products. Since their generally dealing in digital products, there isn't a cost per unit concern to deal with. They'd rather sell 9,000 units of something, giving half of the money to affiliates than they would to sell 2,000 products all on their own. The math works.


And if you're still not convinced, then go to newmakemoneyreview.Com. You'll quickly discover top affiliates products that we have reviewed so you don`t end up buying rubbish to get you started on the way to sucess. The three products on there are the best out there and are from well-respected Internet marketers who are doing very well for themselves as affiliates. They've been using affiliate based business models for years and they don't see a reason to change. They bank account is still full with those commission payments, after all.


If you've been a bit hesitant to get involved with Internet marketing in this way, it's time to change your outlook. Affiliate based business really do work. It might be a perfect fit for you!

All your homework has been done for you, to learn all the details of becoming a Top affiliate so just take a look a our Reviews and may be you`ll take a stab at it. You'll soon discover that it isn't too good to be true and that it is the real deal.