Atrinsic, Inc. (NASDAQ: ATRN) announced today that Mountain Gear, an e-retail expert in climbing, mountaineering, and outdoor adventures, has selected Atrinsic as its full-service integrated marketing partner.
From humble beginnings with just a handmade backpack in a living room, Mountain Gear is now an internationally recognized expert in backcountry adventures. Mountain Gear is dedicated to providing the best equipment and gear, and protecting the environment, which includes eco-friendly headquarters and distribution centers.
“Atrinsic clearly understands our company and has the ability to allow us to exceed our business goals. Simply put, we believe they have a talented team with the necessary tools to create a mutually beneficial partnership for us both,” Dave Noonan, Vice President of Marketing for Mountain Gear, said.
Mountain Gear employs each of Atrinsic’s full-service offerings to maximize effectiveness and optimization across digital channels, while minimizing cross-channel cannibalization. Using the AdQuotient Platform, Atrinsic is able to provide Mountain Gear with complete online retail management via paid search, SEO, affiliate network and program management, display media, social media, business intelligence and exclusive brand protection.
“Atrinsic operates as a new breed of interactive agency. Our ability to offer Mountain Gear a cross-platform approach will allow them to acquire customers in the most cost-efficient manner while protecting the integrity of the Mountain Gear brand. We are excited to work with Mountain Gear to market their high-quality products and community initiatives,” Aaron Baker, Executive Vice President for Atrinsic Interactive, stated.
About Atrinsic, Inc.
Atrinsic, Inc. is one of the leading cross-platform digital content and online marketing services networks in the United States. Atrinsic brings together the power of the Internet and the latest in mobile technology to drive consumer audiences to its network of owned, branded content sites as well as third party media that feature web, mobile and social networking applications. The company delivers high-quality leads for both its own proprietary subscription clubs and its advertisers and monetizes these audiences through performance-based advertising, direct billed subscription clubs and agency services. Atrinsic primarily accesses target audiences through four strategic, high-traffic vertical channels - digital music, casual games, commerce and lifestyle, and personal finance – to offer existing and potential customers high-value products and services. Atrinsic brands include Kazaa (www.kazaa.com), a fully legal, music subscription service, and Shopit.com, an e-commerce and social network platform that allows buyers and sellers to complete simple transactions and reach broader audiences. Atrinsic’s agency services allow its advertisers to reach customers using an integrated online approach, including search marketing, affiliate network, social media, display media, and mobile marketing. Atrinsic is uniquely positioned to leverage its marketing services and proprietary content channels to form a fully integrated, multi-platform vehicle for advertisers. For more information, please visitwww.atrinsic.com.
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